The Karoui&Karoui Group continues its international expansion in the Middle East countries. The group has recently signed the agreement to launch and develop Zain’s advertising campaign of the third mobile telecommunications operator in the kingdom of Saudi Arabia. 

Founded in 1983 in Koweït, Zain is the first mobile operator in the region and the fourth in the world operating in 22 Countries in the Middle East and Africa.
This new partnership with Zain asserts the dynamism of the Tunisian group of communication with its status of the advertising agency specializing in the telecommunications field. 

Karoui&Karoui is already operational in Riadh with over 30 young and highly qualified collaborators from the Maghreb and the Middle East who, in record time, took up the challenge to develop a large launch campaign followed by an “image” campaign which knows a great success. 

This “all out ” campaign has ensured a dazzling visibility of the Zain operator with the broadcasting of the commercials by the saudian channel STV as well as 14 largest Arab satellite channels (Al Arabiya, MBC, Dubai TV... etc).  The campaign is covering all the territory of the Kingdom of Saudi Arabia through radios commercials, outdoor panels and notorious newspapers and magazines.

After Tunisia, Algeria, Morocco and Mauritania, the Karoui&Karoui Group reaches the Middle East largest country; Saudi Arabia, thus becoming the first active North African  group of communication in this promising market. To follow its ambitious strategy, the group is ready to open a new agency in Bahrain and will thus extend its development in the Gulf and the Middle-East.

It is also worth recalling that the Karoui&Karoui Group has recently joined Mediaset and Tarak Ben Ammar; two worldwide giants in Medias and audio-visual and cinematographic production, to launch the NESSMA TV channel by the beginning of 2009.