Karoui & Karoui World - Mai 22nd, 2008
The Tunisian International Group Karoui & Karoui World has just concluded a partnership with two world giants in the field of communication, audiovisual and cinematographic production: Tarek Ben Ammar’s Group Quinta and Mediaset Group, whose chairman is Fedele Confalonieri.
This partnership consists in opening the capital of Nessma TV, a private satellite TV channel with a Maghrebian and Mediterranean vocation and broadcasting from Tunis, to these two groups up to 25% each. The founders of Nessma TV, Nébil and Ghazi Karoui will maintain 50% of the TV shares within Karoui & Karoui World.
Besides its inancial contribution, this partnership will allow experience and know-how sharing, encourage creative and fruitful synergies between leading audiovisual nternational operators.
Nessma TV’s ambition is to serve as the main TV channel of the greater Maghreb and aspires to becoming a privileged bridge between the two shores of the Mediterranean sea. It aims, in particular, at contributing to the promotion of Maghrebian culture, strengthening the values of openness, tolerance and modernity and enhancing dialogue between cultures and civilizations in the Mediterranean region.
Being a general entertainment channel, Nessma TV, which intends to reach out the Maghreb and the Maghrebian communities living in Europe and around the world, aims at promoting television creation and production in all genres and at extending its scope of activity to Europe and the Middle East.